You might think that during a global economic downturn, health spas would suffer from loss of custom. You might be under the impression that because everyone is watching what they spend very closely, there would be no room for loose spending on sheer luxuries. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. A seventeen percent increase in spa visitor numbers in 2008 (compared to 2007) backed this claim up quite considerably. So what is it that makes this possible?
Officials from the ISPA have said that spas will always be able to cater for the current demands of the consumers and adapt their game to match the market. What is meant by this is that a spa will offer people indulgent and pampering treatments when everything is going well and they have lots of money. They offer luxury manicures and pampering body wraps, using the idea of ‘why not? You’ve earned it’. Of course in times of doom and gloom this same approach would not work. You will not get people to spend money on things they consider ‘treats’ when their finances are uncertain. So spas then need to use another angle.
If people are going though a period of uncertainly or worry then a health spa can claim to offer the solution. A massage or invigorating body treatment is usually the first thing they market, aimed at revitalising the body and repairing the muscles that have endured so much suffering recently. Instead of pampering facials, you can now get a uplifting exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing
